June 16, 2026
Breaking up after 70 years? McDonald's is looking for a new direction
תמונה: chatgpt
McDonald's and Coca-Cola have been working together for about 70 years.
Over the years, their partnership has become one of the most famous in the business world.
Now it seems that the relationship between the companies is changing.
McDonald's wants to earn more from the beverage market.
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Therefore, it has started selling new beverages, including combinations with Red Bull. The company has also added carbonated and colorful drinks that mainly appeal to young people.
The reason for this move is a decline in burger sales in the United States. At the same time, companies like Starbucks and Dunkin' demonstrate that it's possible to earn billions of dollars from beverages alone. The global beverage market is currently worth about $100 billion.
At Coca-Cola, they are watching the changes with concern, but the company says their partnership with McDonald's remains strong. Meanwhile, customers who have tried the new beverages are responding positively on social media, and McDonald's hopes to attract a new audience to its branches.